Communication

The National Banana Research Program makes use of the Participatory Development Communication (PDC) approach.

Participatory development communication refers to the use of mass media and traditional, inter-personal means of communication that empowers communities to visualise aspirations and discover solutions to their development problems and issues.

The communication team is tasked with ensuring effective two-way communication approaches, and presents a methodology to plan, develop, and evaluate communication strategies to address the following questions:

• How can researchers and practitioners improve communication with local communities and other stakeholders?
• How can two-way communication enhance community participation in research and development initiatives and improve the capacity of communities to participate in the management of their natural resources?
• How can researchers, community members, and development practitioners improve their ability to effectively reach policymakers and promote change?

Source: IDRC website