National Banana Research Program

The National Banana Research Program makes use of the Participatory Development Communication (PDC) approach.

Participatory development communication refers to the use of mass media and traditional, inter-personal means of communication that empowers communities to visualise aspirations and discover solutions to their development problems and issues.

The communication team is tasked with ensuring effective two-way communication approaches, and presents a methodology to plan, develop, and evaluate communication strategies to address the following questions:

• How can researchers and practitioners improve communication with local communities and other stakeholders?
• How can two-way communication enhance community participation in research and development initiatives and improve the capacity of communities to participate in the management of their natural resources?
• How can researchers, community members, and development practitioners improve their ability to effectively reach policymakers and promote change?

Source: IDRC website